Products

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PUBLICATION: ACCELERATE

ISSUE: March 2009

Gadgets Galore

Don’t miss these six hot products for increased productivity, higher profiles and--oh, who are we kidding, they’re just plain fun!

If you’re like most American consumers (especially male ones), you’re so enamored with the latest high-tech gadgets that you’ll look for any excuse to purchase them. “Honey, I really need this 50-inch HDTV--it will help reduce eyestrain while bringing you and me closer together.”

Thankfully, it’s easy to find an excuse to snatch up the following cutting-edge items, which combine technological pizzazz with real-world practically into can’t-miss packages. Now if you can just find a way to put them on your expense report.

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PUBLICATION: PPB

ISSUE: January 2006

New Year, New Products

Boost Sales In 2006 With These New Products

One thing is certain—there is no shortage of new products in this industry. Whether new colors, styles or applications, the latest generation of promotional products will be unveiled this month in Las Vegas at The PPAI Expo. Here’s a selection of products—from apparel and electronics to writing instruments and food gifts—that caught the eyes of PPB’s editors. Now when your clients ask, “What’s New?” you’ll have ideas right at your fingertips.

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PUBLICATION: PPB

ISSUE: March 2006

Around The World In Less Than 80 Days

Promotions That Will Take You From The Caribbean To Australia, Italy And Rocky Mountains Without Ever Leaving Your Office

When Jules Verne penned his tale of extraordinary adventures in 1873, it took Phileas Fogg 80 days to make the incredible journey from London to Paris, Brindisi, Suez, Bombay, Calcutta, Singapore, Hong Kong, San Francisco, New York and back to London again. But today, we can travel around the world in 80 minutes with the help of Google and a high-speed internet connection.

Nevertheless, true wanderlust is at the heart of many office dwellers who periodically find themselves staring out the window (if they are lucky enough to have one!) or peering over the sea of cubicles lost in thoughts of exotic travels. The chance to see the world is a powerful motivator, which explains why travel incentive programs are so popular.

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PUBLICATION: Wear (a special supplement to PPB)

ISSUE: July 2006

Back To Basics

Tees, polos, wovens and caps are the foundation for promotional apparel sales.

Every wardrobe needs foundation pieces, the basics upon which individual style is built. In promotional apparel, tees, polos, wovens and caps categorize the marketplace. But just because a garment is basic doesn’t mean it’s boring. This special edition of Editor’s Picks showcases a selection of traditional pieces with modern fabrications, technical additions or interesting details—making what at first seems old like new again.

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PUBLICATION: Wear (a special supplement to PPB)

ISSUE: October 2006

Making Headlines

Trendsetters aren’t satisfied with fitting in with the crowd. They want to stand out and lead the way to the next fashion revolution. With retail styling making an almost immediate appearance in promotional apparel, your clients can offer decorated garments that would be at home on any trendy shelf. Now that will really make headlines.

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PUBLICATION: PPB

ISSUE: January 2005

Promotions That Blossom

A Spring Theme Thaws Winter Doldrums Sales

Springtime is upon us.
The birds celebrate her return with festive song,
and murmuring streams are softly caressed by the breezes.
Thunderstorms, those heralds of Spring, roar, casting their dark mantle over heaven,
Then they die away to silence, and the birds take up their charming songs once more.

—Spring - Concerto in E Major

Spring is just as magical today as it was in 1725 when Antonio Vivaldi wrote The Four Seasons concerto. Spring was a firm favorite of King Louis XV, who would order it to be performed at the most unexpected moments. This, however, is not so different from clients ringing up at the most unexpected moments with the most unusual promotional requests.

To overjoy these important customers, this month’s Eye On Apparel features a selection of warm-weather garments for ladies, men and children. So, as the snow melts and flowers begin to bloom, dust the frost off otherwise dormant clients and give them something to sing about—promotions guaranteed to flourish.

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PUBLICATION: PPB

ISSUE: February 2005

Classic Cool

Satisfy The Ever-Changing Tastes Of Tweens And Teens

Outfitting tweens and teens can be tricky business—their tastes change every time they turn on the TV or pick up a new magazine. But there are a few staples that always remain cool. This month’s Eye On Apparel features a selection of garments and accessories that will take kids to school, the gym, the mall and back home again in style.

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PUBLICATION: PPB

ISSUE: March 2005

Corporate Cooperation

Coordinating Apparel Ranks High In The Workplace

In the beginning, promotional apparel was only offered in unisex sizes and styles. But as popularity increased and retail influence was felt, logoed garments evolved into both men’s and ladies’ sizes. The styles, however, remained relatively unchanged.

As the evolution continues, promotional apparel is in transition again. This time, the styles are updated, and a coordinated look is emerging. No longer will the ladies’ shirt be an exact replica—only smaller—of the men’s version. Today’s corporate apparel coordinates.

Fabric and color choices typically remain consistent across men’s and ladies’ garments, but the detailing—trims, collars, silhouettes—separates the styles, giving each a sense of identity. You’ll also see variations with solid and patterned fabric, offering even more opportunity for coordination. This month’s Eye On Apparel features a selection of coordinating styles sure to be praised from Wall Street to your street.

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PUBLICATION: PPB

ISSUE: April 2005

Denim: Not Just For Jeans

This Versatile Fabric Can Be Found From Classrooms To Boardrooms

In 1873, when Bavarian immigrant Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength and invented the world’s first jeans, they probably didn’t realize how the world of fashion would be revolutionized. Today, jeans are a staple in most wardrobes, even if they’re just worn on weekends.

Because of its popularity, denim fabric has transcended jeans and can be found in almost every kind of apparel—from shirts and jackets to hats and tote bags—including promotional apparel. This month’s Eye On Apparel features a selection of denim products suitable for corporate adornment. From those at the top of the corporate ladder to those just starting preschool, there is a denim style to fit everyone, surely making Mr. Strauss very proud.

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PUBLICATION: PPB

ISSUE: May 2005

The Grass Is Greener

Shoot Above Par With Brand-Name Golf Apparel

According to the National Golf Foundation (www.nfg.org), there are more than 26.2 million golfers in the United States. And whether handicapped at one or 25, players want to look like the pros, who use brand-name equipment and are outfitted in brand-name apparel. Tiger Woods wears Nike, and Annika Sorenstam selects her attire from a Cutter & Buck line aptly named “Annika.” Thanks to alliances formed with some of our industry suppliers, these brand names and more are available in the promotional apparel marketplace.

This month’s Eye On Apparel features a selection of garments from adidas, Arnold Palmer, Izod, Nike Golf, Page & Tuttle and Ping. (See page 71 for Where To Buy.) So if you’re planning a large tournament at the city’s finest country club or selecting garments for the annual family reunion golf weekend, you can be assured these styles will have players looking great from the clubhouse to the tee—even if their greatest skill is driving the cart.

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PUBLICATION: PPB

ISSUE: June 2005

Corner Office

Apparel Gifts For Executives With Impeccable Taste

Executive men. You can find them from the small home office to the posh corner suite. As sole proprietors or CEOs of Fortune 1000 companies, they have one thing in common: they are executives. And while some may prefer (or are still required) to don the three-piece pin-striped suit, most want to be comfortable in front of clients and business associates while maintaining an air of elegance. While we know more and more women are stepping into the executive role, this month’s Eye On Apparel focuses on their handsome counterparts and showcases a selection of apparel gifts any executive would appreciate receiving.

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PUBLICATION: PPB

ISSUE: July 2005

Heads Above The Rest

For versatility in promotional applications, baseball caps fit the bill.

It’s no wonder that headwear continues to be one of the industry’s best-selling categories of promotional products. Throughout history in all cultures, headwear has universally been one of the most distinguishable elements of one’s clothing wardrobe. From the engineer cap to today’s familiar twill trucker styles, you’ll find that caps offer an almost unlimited variety of designs, colors, materials and decoration techniques. And with the versatility of caps, they “fit the bill” perfectly for different audiences and promotions.

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PUBLICATION: PPB

ISSUE: August 2005

All The World’s A Stage

Performance Apparel Helps Men And Women Be More Than Merely Players

Life is a contact sport. Whether in the boardroom or classroom, 18th green or 50-yard line, center court or the food court, performance is being measured. And grades, promotions and points are not always scored by what you know or the proficiency of your abilities. Sometimes—maybe more than we realize—we’re judged on appearance.

Today’s professional juggles many roles, and clothing that will keep up with busy lifestyles is necessary—thus, the evolution of performance apparel. It appeals to both multi-sport and fashion-conscious clientele who require superior functionality from their wardrobes.

This month’s Eye On Apparel features a selection of high-performance lifestyle apparel on the cutting edge of style. Wear them and make the most of your performance on the stage of life so that yours is more than a “tale told by an idiot, full of sound and fury, signifying nothing.”

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