Corporate Communications

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Press Release

Creative Expressions of Tampa Bay

HOW TO THANK CUSTOMERS WITHOUT BREAKING THE BANK

Customized gourmet food gifts are an affordable and memorable way to show appreciation during the holidays.

BRANDON, FLORIDA (July 30, 2008) – While the dog days of summer are upon us, the holidays are just around the corner. And it’s never too early to think about what business gifts you’re going to give clients and prospects this year.

With all the talk of recession, you may think sending gifts this holiday season is a luxury you can’t afford. But Najla Furgason, president of Creative Expressions of Tampa Bay, Inc. says there are many economical gift choices you can select to thank customers and recognize employees without breaking the bank. “And in a time when other firms are cutting back, you’ll be remembered for doing something special,” said Furgason.

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Press Release

Corvest

CORVEST CELEBRATES GRAND OPENING AND RIBBON CUTTING

All three subsidiaries—Adva-Lite, It’s All Greek To Me and Toppers—are now under one roof.

LARGO, FLORIDA (July 10, 2008) – Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, It’s All Greek To Me and Toppers, commemorated the official completion of its multi-tiered expansion to bring its three lines together with a grand opening celebration at its state-of-the-art facility located 8285 Bryan Dairy Road. More than 100 distributors attended the June 20 event, including some from as far away as Wisconsin and California.

Samuel F. Rossa, Corvest president and CEO, kicked off the ceremony by introducing the company’s leadership team, welcoming guests and speaking about the company’s capabilities in its new home.

“Our new facility has allowed us to offer our customers a number of new features,” Rossa said. “Because of its massive size—300,000 square-feet—we have more room for additional machinery and inventory. We’re also able to employ more team members, allowing us to reduce production times and increase customer satisfaction. As we continue to settle into our new environment, our customers will see even more improvements and we’ll move closer to being the number-one supplier in the industry.”

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Press Release

Adventures In Advertising

AIA FIGHTS HUNGER WITH DONATION TO LOCAL FOOD BANK

Advocap of the Fox Valley (Wisconsin) received more than a thousand items to stock its shelves for the holiday season.

NEENAH, WISCONSIN (December 4, 2008) – Most people go through the day without worrying about eating their next meal. But for more than 36 million people—10.6 percent of all adults and 16.9 percent of all children—hunger is a fact of daily life. And with the state of the economy declining and unemployment rising, these 2007 figures from the U.S. Department of Agriculture will surely go up when 2008 is analyzed.

To fight hunger on a local level, Adventures In Advertising put together a food drive benefiting Advocap of the Fox Valley. This nonprofit community action agency serves low-income families in the Fond du Lac, Winnebago and Green Lake counties where there are nearly 25,000 people living in poverty, according to the U.S. Census Bureau and the Food Research and Action Center.

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Press Release

Adventures In Advertising

AIA RECEIVES FRANCHISEE SATISFACTION AWARD

Franchise Business Review honors Adventures In Advertising for a third consecutive year.

NEENAH, WISCONSIN (March 26, 2009) – Adventures in Advertising (AIA) has received the Franchisee Satisfaction Award from Franchise Business Review for the third consecutive year. The fourth annual survey measured satisfaction in a number of areas, including training and support, franchise system, relationship, financial opportunity and general satisfaction.

Only 115 companies out of more than 2,500 active franchise systems in the U.S. and Canada were honored with this distinction, putting AIA in the top five percent of all franchise companies. Franchise Business Review maintains the largest database of franchisee satisfaction data in the world, providing valuable benchmarking data to franchisors and the media.

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Press Release

1PromoADay.com

HOW TO PROMOTE YOUR BUSINESS ON A BUDGET

By harnessing the power of close outs, you can use affordably priced promotional products to maintain—and even gain—market share in any economy.

HOLLAND, MICHIGAN and EDGERTON, WISCONSIN (April 22, 2009) –

While the recession continues to top media headlines and erode consumer confidence, the American economy isn’t shutting down. We still drive to work, eat at restaurants and catch the occasional movie; however, we are more cautious about what we purchase.

It’s the same in business, as companies continue manufacturing products and providing services to consumers. And while many businesses slash marketing and advertising budgets during times of financial crisis, that’s often the wrong move, as shown in an American Marketing Association (AMA) www.marketingpower.com survey. The study finds that 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn.

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